Nowadays, emails are being opened on mobile devices, not PC.
Most people generally bring their smartphone or tablet within reach at all times, so it stands to reason we’d prefer checking them for emails rather than log onto a desktop. This presents online marketers with a great opportunity for increasing open rates and ultimately boosting the success of their campaigns. Especially given that research found that just 34% of companies just have the ‘basics for mobile optimisation in place’. If you’re not optimising your campaigns for mobile devices, then you could be seriously falling behind the others.
With that in mind, here is the infographic containing five top tips which should help you optimise your email campaigns for mobile devices:
Infographic credit: Salesforce.