Hook Your Readers Right Off the Bat and Earn Long-Lasting Search Engine Love.
Contrary to what some may believe, creating quality content and driving traffic to your site are not separate entities, nor competing tactics. Far from competitors, content and SEO are actually inextricably linked. Content without optimisation will languish and die. And SEO without content is… well, there is no such thing. For content and SEO to be effective, they must work as one.
So how do you seamlessly power up your content initiatives with SEO — and vice versa? Make sure to follow these power tips:
1. BUILD YOUR FRAMEWORK FIRST
Discover the best keywords to target to rank your site. You can use the Google Keyword Planner tool to identify recommended keywords and volume data for your niche. To refi ne your keywords list, you can check the competitiveness of your potential keywords. The higher the search volume, the harder it is to rank. So the tricky task is to look for keywords that have a lower search volume, but relevance and high-value for you. You can then create optimised content based on your target keywords.
2. LOOK OUTSIDE YOUR PAGE
Win them in the search results. Make sure your audience already has a good understanding of what you offer before they reach your site. How do you do that? By optimising your title tags — those lines of copy that show up beside your site’s search results. Craft them cleverly. Add keywords and offer a clear, interesting message in your title tags.
3. KNOW THY ENEMY
Don’t fear the top brands in your industry. Learn from them. Study the kind of content they produce, and try to analyse why it works. Get inspiration, but don’t copy. Remember, every business is unique. Take wisdom from competitors and apply the lessons according to the specifi c demands and preferences of your audience.
4. SOCIAL IS ALSO SEO
Google doesn’t directly use social infl uence as a ranking factor. But — and this is important — a strong media presence enhances trust and engagement. This drives traffi c to your site, which is the core goal of SEO, right? As with all your content pieces, make sure to include relevant keywords in your social media posts for added impact.
5. GO FOR QUALITY OVER QUANTITY
Google loves sites that consistently publish fresh content. But your content needs to be high-calibre to perform well. All the link building, keyword research and competitor intelligence will be for nothing if your content isn’t useful, unique or interesting for your target reader.
Discover how to simultaneously deliver value to readers and get high search rankings. Check out our winning solutions at www.twmg.com.au today.