How important is Pinterest to your business? Do you want to make your pins noticeable in front of more users? In this article, you will learn five simple ways to get your pins noticed on Pinterest.
First of all, why Pinterest? Here are two main reasons:
1. It has over 70 million users globally.
2. The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.
Moreover, if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users. Here is how:
1. Optimize Your Name, Boards and Pins for Pinterest Search
Your Business Name
A lot of branded companies make the mistake of using their brand’s name only for their Pinterest user account name. This is not a good idea, since they will lose out on people searching for them with other terms. Instead, try adding a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.
This doesn’t refer to the URL that Pinterest assigns you, but your “Business Name.” You can edit your business name by going to Settings, and then Edit Profile. Even though users may not be able to see the keywords in your business name on a Pinner profile search result, adding a keyword in your business name will get your Pinterest account indexed in Pinner search results.
Your Board Titles
Put keywords in the titles of your Pinterest boards so other users can find them easily through the Boards search option. To rank higher in Boards search results for specific keywords, place them as close to the beginning of your title as possible.
Here is three basic ideas to optimise your pins:
- To increase the chances of showing up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.
- To find out which words people are using when they search for something on Pinterest, all you have to do is type words related to your industry in the search box and popular suggestions automatically pop up. When people type in the word “kitchen”, autosuggestions like “kitchen cabinets” and “kitchen decoration” will pop up.
- Keep your keyword descriptions short and simple to show up in relevant search results.
2. Pin Steadily
Pinning steadily can help people discover your pins and increase the number of followers you have on Pinterest. If you find yourself short on time, aim to pin 5-10 items a day. However, if you do have the time and want to aggressively grow your Pinterest presence, then pinning 20-25 items a day is your best bet.
However, don’t pin 20 pins a day for a week straight, and then nothing at all for three weeks. Pin on a daily basis when you can.
3. Pin at Optimal and Different Times of the Day
Pinterest works 24/7 and pinning at different times throughout the day and night will help your pins be seen by new local and global audiences. You should test and use response data to determine the best times to pin to your boards. Use a Pinterest analytics tool like Tailwind to find out which days and what times are generating the most repins and likes for your pins.
4. Repin Your Old Pins
It’s a fact that not every one of your followers is going to see all of your pins. That’s why it’s important to repin previous pins from weeks and even months ago. If you’re gaining new followers fast, this tactic will help them discover great content from the past that’s buried under your other pins. This is especially helpful for offline retail businesses because repinning old pins reminds people of products they may have forgotten about.
5. Participate on Pinterest Group Boards
Many successful group boards have hundreds of contributors and thousands of followers so they’re a great way of getting your pins in front of a larger targeted audience in a much shorter time.
Find, Join or Create a Group Board
Pinterest Group Boards World lists dozens of group boards for topics ranging from women’s shoes to knives. While some group boards show contact information for the founder of the board in their descriptions, other boards require an invitation from a pinning member. If you can’t find a group that matches your interest, consider starting one of your own. To launch your own group board, create a themed board, then invite any pinners you follow who also follow you to become part of the group.
You don’t want to leave the discovery of your pins to chance. Use these tips to create a great strategy and your Pinterest presence will be a success.