As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.
LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients are too. Try to follow these five tips for a more successful LinkedIn campaign.
1. Start A LinkedIn Group
Right now, LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining an existing group, why not start your own? It’s a great way of getting people talking while establishing your business or brand as the dominant force. You must not make it self-promotional. Try to get the conversation started by flagging up an interesting development within your industry or suggest a new idea.
2. Be The Leader
LinkedIn has recently opened up its publishing platform, so that users can publish long-form posts about important professional topics. So if you’re a connoisseur in your field, then this is the most appropriate space to let people know. Consider it as an opportunity to position yourself as a ‘thought leader’, showing your clients that you’re at the forefront of your industry. These posts become part of your professional story when people visit your profile.
3. Fresh Content Is A Must
Once you start posting on LinkedIn, keep going. Don’t let your account sit idle for weeks on end with no sign of activity. Think what kind of a message for your clients and potential customers. Right now, someone else could be reading your company profile on LinkedIn. Will they be getting the best possible impression of what you offer? Used wisely, LinkedIn gives you the opportunity to control what clients discover about your company and, more importantly, your brand.
It might be a business network, but your LinkedIn account doesn’t have to be uninteresting. The look and feel of your page is really important. Put your brand on display, starting with your banner image. Think about how best to utilise the 646 x 220 pixel available space for your need. It could be a chance to feature your product, or even the people who make your product. Exercise a little creativity to impress existing and potential clients.
5. Utilise The Analytics Feature
Your LinkedIn account might be full of information, but have you ever thought about your readers? It’s quite easy to view the data about your company’s performance with LinkedIn’s analytics page. You can see how engaging your individual posts are, understand more about your follower demographics and sources, and discover more about your page traffic and activity. Taking ten minutes to review this information could give a seriously useful insight into your company, and help you adjust your strategy to become more competitive.
LinkedIn is the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. When we talk about marketing your business/brand to other businesses, using LinkedIn is the best decision. It’s a serious platform where connections can be made and fostered. Can you afford not to be LinkedIn?