According to Stephen Covey’s best selling self-help book “The 7 Habits of Highly Effective People”, the second effective habit is to “Begin with the End in Mind”. This infographic explores this statement. It identifies that you need to establish your goals before looking to your social media marketing strategy. This infographic is quite good because it doesn’t simply speak about conversions. It also addresses other business uses of social media, such as Brand Marketing, Thought Leadership, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push. It’s all about building trust and relationship that are established over time.
