With the end of 2013, a lot of marketers are wandering about what’s to come in the new year. For those negatively affected by Google’s Hummingbird update or who didn’t get as many leads as they would have liked and who are wanting to explode into 2014, here’s a few tips for you. Whether you want to be more successful and start the new online marketing strategy, there are some advices that you should keep in mind:
1. Do not proceed without proper marketing plan
Ambition is usually a good thing when it comes to online marketing, still a desire to do things recklessly isn’t necessarily a good thing. That’s because a winning strategy takes quite a bit of research, and a little bit of testing and tweaking. Plus, you don’t want to spend all of your budget on a quick campaign without having the resources to build on it later. A good online marketing plan should keep growing over time, not be launched once and then forgotten about a few months later.
2. There is no such thing like ‘instant solution’
The more failure and frustration a company has generally had in the past, the more anxious they are to see their online marketing efforts pay off quickly in the future. That’s understandable, but it’s also a good way to set yourself up for failure. That’s because results can add up quickly if you have a well thought out plan and a bit of creative marketing experience behind you, but trying to turn things around in just a few weeks can cause more problems than it solves. Most short-term tactics don’t work very well. And, even when they do, they tend not to work for very long – leaving you back where you started.
3. Custom website design vs website templates
Often, when things aren’t going that well online, a business owner or executive decides that what they really need is a big, expensive, brand-new website. While there’s some appeal to writing a big cheque and hoping to see things happen, the reality is that most of that money should probably be put towards generating online marketing content that connects with your prospects. It all depends on the type of business and you really do get what you pay for. Custom development is unique and templates may be used by your competitor, potential clients can tell the difference and having a custom website will in the end pay for itself with additional business you will receive.
Its an ongoing process and you need a monthly marketing budget to be successful in the long run.
Contact us at www.twmg.com.au, the website experts in Sydney for a free quote.
4. Create a set of new, reliable goals
Far too many businesses set a goal of achieving a top rank on Google, for example, or drawing in a thousand unique visitors per day. Those make nice benchmarks, but they shouldn’t be your real online marketing targets. Instead, you should be looking for measures like marketing and sales qualified leads generated, sales opportunities created, or increased account activity from established customers. The point is to begin with your most important real-life business goals, and then to work back from that point to create online marketing targets that make sense.