Recently, Google introduced a new bid adjustment simulator for mobile in AdWords and a new first page bid estimates.
Optimising bids can be tough thing to do. It can also take a great deal of effort to achieve performance targets. However, the two new tools from Google should enable advertisers to set better mobile and first position bids.
The mobile bid adjustment simulator shows how changing a mobile bid adjustment could affect impressions, clicks and spend. The simulator will show estimated impact for both mobile bid adjustment increases and decreases. Here’s how it might work:
“Let’s say you have a 20% mobile bid adjustment and drove 1,150 mobile clicks over the last 7 days as a result. Using the mobile bid adjustment simulator, you can see that setting a 50% mobile bid adjustment might have generated an estimated 1,600 clicks on mobile devices — that’s 39% more mobile clicks and 450 more visitors to your website!”
The company has also added first position bid estimates to complement the existing first page estimates and top-of-page estimates. It shows the bid is likely needed for an ad to be shown in the first position on the first page of results.