Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses


People repeatedly ask about how Google ranking works. Many experts also carefully estimate the factors behind it. However, there is no  definite answer to this kind of questions, as Google always updates its ranking algorithm periodically. They can only make assumptions and hypotheses. The slides below are Rand Fishkin’s presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.