Google’s 2015 Most Searched Christmas Gift

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Recently, Google has released data about the top Christmas gifts trending on its searching feature.

Users are searching for 90’s clothing including bomber jackets and Levi jeans.

“Looking at this year’s top-trending apparel list you’ll be forgiven for thinking we’ve gone back to the 90s,” said Google. “Not only have we seen searches for these 90s fashion trends more than double over the past year, each city has their own 90s fashion item of choice—shoppers in Chicago are more interested in Levis while shoppers in New York are on the hunt for Adidas Superstar shoes.”

Not only are people searching for their 90’s fashion nostalgia, this year Google is seeing a rise in adult onesies which are trending even faster than last year’s fashion choice ‘ugly Christmas sweater’.

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Source: Google Shopping Data, Oct 2015 vs. Oct 2014

On the other hand, the urge for purchasing drones, which Amazon have been advertising, are up 80 per cent over the past year, and for some reason they’re highest in California.

After the Lexus commercial of its prototype hoverboard and the crazy hoopla over Back To The Future II 20th anniversary; searches for ‘hoverboards’ are up more than 500 per cent since July. They are so popular this year, hoverboards have overtaken searches for drones.

It also wouldn’t be Christmas if something from Star Wars: The Force Awakens didn’t make an appearance. The droid BB-8 made the top five in Google searches.

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Source: Google Shopping Data, Oct 2015 vs. Oct 2014

With more smart models on the market than ever, both smart watches and smart TVs topped our list of trending electronics this year—with “smart watch” searches seeing a particularly phenomenal growth, up nearly 300 per cent compared to last year.

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Source: Google Shopping Data, Oct 2015 vs. Oct 2014