Google’s “Awaken The Force Within” Campaign


Google has supported the new Star Wars franchise by releasing a customised campaign for the movie.

It’s time to choose. Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide, and frankly, it’s pretty awesome.

Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will become light sabers, with accompanying side effects, or on Google Maps, your marker might become an X-Wing Fighter jet. Even your Gmail will reflect background scenes from the film, and Star Wars events will automatically appear in your calendar. Take a look at the following video below.