Google’s “Cardboard Camera”: Bringing The VR Technology To ‘Another’ Level

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google-cardboard-camera

The future of VR (virtual reality) technology is very promising. Still, perhaps the biggest obstacle to its bigger adaptation is the lack of actual content you can consume with it.

One of the most underrated invention, Google Cardboard, turns out to be successful. This campaign proves the previous statement.Its latest effort is Cardboard Camera, which makes taking a 360 degree snapshot easily.

Using Cardboard Camera is super easy: pick a spot with nice scenery, hold your phone in portrait mode, press record, and spin around in a circle. The app directs you and gives you cues if you’re spinning too quickly. It takes about 20 seconds to capture an actual photo. You have the option of capturing and embedding sound or not into each image.

This isn’t Google’s first experiment into VR content production. In the past, the company launched a end-to-end system called Jump, which included a design for a 360 camera rig. You can actually buy a prefabricated version of the rig straight from GoPro if you want. The idea is to make an accessible semi-professional device that could jump-start production.

For its limitations, Cardboard Camera might actually be more important than Jump for getting people excited about the possibilities of VR. Remember, it wasn’t professional content that made web video, so you might want to reconsider other options if you want slicker shots.