How Does Hotel Distribution Really Work? (Infographic)


One crucial issue with “ecosystem”-type diagrams to explain a process or mechanism is that at least someone gets irritated for being left out.

The following infographic examines the hotel distribution landscape, yet taking a different approach to any past types. The team has divided it all into various areas, covering the landscape from the hotel in the centre to the guest on the outer rim. It is then cross-divided by online, travel agencies and events. Each element is inevitably interconnected in some way. One simple example is how the Property Management System (PMS) connects to a Channel Manager, which connects to an OTA, which then connects to a search engine for advertising, and finally to the guest. It can’t be much more direct and straightforward. Take a look and click the image for a larger version.

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Infographic credit: Snapshot.