If you want your website to generate sales and have robust ROI to show for, all that you need is a good call-to-action (CTA).
Online marketing requires direct response from marketers. You can track every single action and measure every single tactic to determine what works, what doesn’t and how to improve. However, you can’t accurately measure the effectiveness of a tactic if there’s no action to track. Plus, if there’s no action for visitors to take, there’s no conversion.
A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action, you’re left behind. Take a look at the following infographic for more information on how to create the best CTA that boost conversions.
Infographic credit: TechWyse