How to Increase Your Clients and Leads By Using LinkedIn

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LinkedIn is a versatile tool for many businesses to expand in many different ways. If you know how to use this “professional-only” social media site to your own advantage, you can bring your business to greater levels using it. Hence, here are five useful steps which can bring you more leads and more value to your business.

1. Use The Company Voice

If your electrical manufacturing company has a LinkedIn page, then make sure that you use the facility where certain employees and managers under you can update news and other relevant information on the page directly. By doing this, you have effectively simplified your own work regarding developing and updating the page, while at the same time keeping your followers engaged. These updates can be shared, commented on and liked by viewers, thus subtly reminds them about your company most the times. This way, hopefully your clients potential prospects will think of your company first because of the repetition and frequent renewal of interest.

2. Specialise Yourself

LinkedIn is different from other social sharing sites because it is targeted at working professionals and people who wish to expand their network of like-minded people in their areas of expertise. Since the target group is already specialised, you can grab the attention of a very specific group of individuals. These people are already prospective clients, making it easier for you to communicate with them.

3. Recruiting

For those who want to search for a skilled labour, LinkedIn has made things easier because information is freely available. Background checks can be done, and people will be able to hire competent and efficient workers. If your staff is good, it is an automatic indicator that your company will deliver positive results. Many clients look at the employees of a company before working with the company itself.

4. Be Different

There are many opportunities for you to expand your clients using LinkedIn. However, it is important to remember that there are a large number of organisations participating in similar activities as you, each one trying to best the other. If you do not have anything special to catch people’s attention, it will be difficult for you to be found, even to your target audience.

5. Promote Both Online and Offline Activities

If your company will hold seminars or other such sources of information regularly, it is a good idea to promote this event via LinkedIn. Send out invitations and you will find that you have an additional number of interested people attending them. This will give you a better opportunity to pitch your business strategy and acquire more clients. Offline methods are excellent for sealing deals.

LinkedIn can only help you get the attention of potential clients. Offline advertising has more of a personal touch and is directed only at the select viewers at that moment. The Internet simply provides you with opportunities to eliminate a large number of people so that you know who to pitch to.