Email marketing is often seen as outdated marketing method. However, the fault is not on the system but on the people.
Most people will find it irritating when they keep getting email notifications despite unsubscribing. Things get worse when they find a string of spams from the sites they haven’t even subscribed to.
When it comes to email marketing, not many have succeeded in finding a niche in its marketing strategy. And those who have, are still riding high on its open rate success. Though it is the oldest forms of marketing, email marketing can never go outdated. It reaches a large number of readers and if it strikes the right cord, brings a tremendous value from click-through rates.
So, what is it that has made only a few to succeed in email marketing and others to fail? What is it that others have missed? Take a look at the infographic below for important factors on how to conduct a professional-looking email marketing campaign.
Infographic credit: On Blast Blog