How to Perfectly Incorporate Video Into Your Marketing Campaign (Infographic)



Visual content is the most favourable type of content for modern audiences. Today’s, video is the ultimate format of visual content.

Video is visual content on steroid. You can literally deliver any kind of message in the form of video. With the raising popularity of video format in almost every social media channels, it seems like this phenomenon is not going to end soon.

In one of not so surprising result from recent research, more than 74 percent of all internet traffic in 2017 will be in the video form. Moreover, the video viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article. That said, video ads are more effective to deliver the message compared to textual ones.

The other result on the same study reveals that videos are shared 1,200 percent more times than links and text combined. Plus, websites with videos will have up to 800 percent more conversion than the same website without a video.

It’s not a secret anymore that video content is on the rise, and to stand out you need to do something that very few others are doing. The following infographic illustrates important marketing tips that you need to know to integrate video into your social media strategy.

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Infographic credit: Salesforce.