Unless you’ve been hiding under a rock or your name is Allen, it will have been hard to miss the hype surrounding Insatgram. The photo-sharing app, which was recently brought by Facebook for a cool $1billion, is proving extremely popular with social media users around the world.
The app allows you to add a filter to an image, and share it with all your followers. And with 30 million users worldwide, it’s easy to see why Facebook saw this as a worthwhile investment. As a business, you may be wondering why this matters to you.
Thanks to the Internet, we have become heavily influenced by visual content. Striking imagery, interesting logos, and creative designs all play a huge part in the way customers perceive your brand. By making the most of Instagram, you can use this visual element that is so important, and show a human side to your business.
By letting your customers see the team behind the website, you instantly become more desirable to do business with. You can share your products, your ideas, or just things that make you laugh. Here, are some tips for using Instagram for business:
Go Social
When you install the app, make sure you link it to your other social media platforms such as Twitter, Facebook and Tumblr. This will allow you to share the images you take quickly and easily. Just make sure that you don’t share every single image on your social media pages. Not every image will be relevant and you run the risk of losing followers by being ‘spammy’.
You can always add more of your images to Pinterest boards or blog posts so they’re all in one place. This is especially useful for any followers that don’t have an Instagram account. This way, everyone can see your images as and when it is relevant for them to.
SEO Your Images
Instagram makes it really easy for you to optimize your photos for searches within the app, or on Twitter. Make full use of the captions by writing relevant, optimized descriptions and including Twitter hastags. You can also mention people by using their Twitter handle so they can see your pictures and share them.
By optimizing your images in this way, it makes it easy for people to search for, and share your images. This gives them a greater chance of going viral, increasing your reach, and driving more traffic to your social media pages or website.
Create a Campaign
It is easy to grow your social media and Instagram followers, as well as increase your brand awareness, by creating an online campaign. With the simple use of a hashtag, you can launch a competition amongst followers. Ask them to take their own version of your photo and post it with the hashtag, and then pick out a winner. Similarly you can ask people to take Instagram snaps of themselves with your products, and give a prize for the most imaginative.
This is a great way to create a buzz around a new product, service or just your company as a whole. Make sure you don’t spam your followers with requests to take part, and keep the competition fair. This is a great way to encourage repeat purchases as well as draw in first time buyers.
Instagram is a great way to showcase the real people behind your business. Whether you share snippets of your office life, or just showcase your products, this is a great app for everyone. The possibilities are certainly endless so make the most of it today.
This post has been supplied by http://www.twmg.com.au/. The sydney digital agency design agency speciallises in everything from graphic design and web development, to social media and online marketing.