Here are some expert advice on planning the best 2015 social media campaign.
Social media is now turning into video marketing. Online video has proven itself to be one of the most engaging and compelling content form for social media users who watch and share thousands of them. Every major social network has developed their own native video services and/or promoted video ads, implying that 2015 will be the year that video marketing finally takes over social media.
In today’s post we will discuss briefly through each major social network and try to tell you the necessity to go for video marketing to boost your 2015 social media campaign.
This biggest social media giant has a simple and direct statement about video on social media, as Zuckerberg himself has recently stated that Facebook will make bigger efforts towards video marketing next year. He claimed that “most of the content on Facebook is content that people are sharing with their friends and the people around them. And if you look into the future, a lot of the content that people share will be video. It’s just very compelling.”
However, promoting native videos on Facebook is almost impossible nowadays with the Premium Video Ads service runs just for selected advertisers and ranges from 1 to 2.5 million dollars a day. Zuckerberg’s words are great news for brands that are already running video marketing campaigns and those who were skeptical in doing so.
This micro blogging network has recently launched a beta version of Promoted Video Ads that will be available in full version by 2015. This is surely a huge step for Twitter. It’s already inspiring and encouraging marketers to get their online videos ready for what’s coming next. Twitter has a sharing rate of more than 2,000 tweets that include video links per minute, but they had neither included native video embedding nor native video promotion until now. The Promoted Video switch allows video tweets promotion for the very first time, and offers complete video analytics through a pay-per-click system.
Since its acquisition by Google, YouTube remains the 2nd largest search engine in the world and 3rd largest social network. Thus, as long as it stays on top, you must have your videos running and optimised in your YouTube channel on 2015. With no less than 1 billion monthly users, YouTube is the easiest way for any online business to share and promote their brand with marketing videos. Plus, it’s a great place to build your video marketing strategy through community engagement by following, commenting and sharing with other brands.
Do you just share images and infographics on Pinterest? Well, this has to change next year, because you’ll learn that Pinterest is also a great social network to share (and soon promote) your marketing videos.
Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest and this can definitely widen your videos’ viewership and sharing rates. Just like on YouTube, make sure you choose and eye-catching thumbnail plus wise tags, and all should be fine and dandy. Pinterest now offers great analytics tools and is ready to launch its very own Promoted Pins service in 2015.
5. Vine and Instagram
Instagram has announced its own Video Ads last month, along with some basic analytics tools which allow target users by age, gender and country. They’re now looking to optimize the service for next year to “avoid spammy feeds”. On the other hand, Vine (officially launched less than 2 years ago) is experimenting with 6-second promoted video ads and it has already had great reviews for its compelling branding results.