Instagram Launches Its Own Customised Analytics For Advertisers

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Recently, Instagram has launched a brand new, deeper analytics for its advertisers. The analytics are targeted to offer greater visibility into how their campaigns are performing on the network.

The metrics (just like impressions, reach and engagement) will provide data to marketers in real time. The program initially has been released to some ad partners, including Levi’s, Hollister and Taco Bell. The company plans to release the program to all potential advertisers in the coming months.

The desktop-based dashboard covers Facebook’s demographic information to let advertisers see an age and sex-based users data who are interacting with branded messages. In a staging area, marketers can also see how an ad will look on Instagram on a mobile phone.

Moreover, Instagram stated that the metrics are not only for advertising, but for organic posts as well. Advertisers can get a detailed view of all the ads and posts they have previously organised, which they can sort based on numerous categories such as impressions, likes and chronology. Another option enables marketers see a raw data feed, which they can use with custom data-sorting systems.

However, there is a little disappointment: Advertisers are unable to adjust ad campaigns on the fly. Unlike Facebook, they won’t be able to double down on an execution’s placement if it’s getting an unusual amount of interaction.

“The idea is to see which types of creative are working best. Our goal is to give brands the tools and insights they need to be really effective on Instagram,” said Jeff Kanter, the product manager for Instagram.