Introducing Google’s New Remarketing Tags


Managing your remarketing lists (or getting started with remarketing) is now easier and more flexible than ever. Google has upgraded their AdWords remarketing tag, so you only need to place it once across your entire site and use these remarketing lists to run campaigns on the Google Display Network. With this new solution, you can then define as many lists as you like in AdWords, for example, pages where the URL contains the word “web marketing.”

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