Even though there are plenty of social meda services in the market, Twitter is still considered one of the most influential social media channel for marketers.
With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. But if you’ve been ignoring Twitter it’s time you reexamine it.
As of June 2016, 313 million people are using Twitter and posting 500 million tweets a day. That’s a lot of traffic and interest. With all that chatter going on, marketers may wonder if it’s worth the investment of time and resources. 65.8% of businesses are on Twitter and nearly half of the people who follow brands on the platform report that they are likely to visit the company website.
Take a look at the following infographic for more detailed information.
Infographic credit: WebpageFX