LEGO is Using Augmented Reality Technology on Its “Story Builder” App

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Here is another cool idea to refurbish an old things into something new by using digital technology. A team at Miami Ad School, brought an Augmented Reality story telling to every LEGO set around the world. Now children can grab a box of LEGOs, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that constantly evolves as you continue to build and change that model.Very commercial and creative at the same time.