LinkedIn is getting bigger and bigger, making it the largest social media for executives and business owners on Earth. However, if you want to broadcast your brand’s voice in the vast communities of this important audience, you will definitely need a sponsored-type strategy and LinkedIn’s Sponsored Updates is your best shot. It is the best way to raise the brand awareness, build relationships with influential LinkedIn members outside your connections and, ultimately, attract quality leads for your business.
By sponsoring an update, you can target the people who will find it useful – even if they are not following your Company Page on LinkedIn. The Sponsored Update campaign is also easy to manage, allowing you the opportunity to optimize this targeting as you go.
Getting started is simple. Here are three easy steps to begin:
1. Log in to your account at www.linkedin.com/ads and select “Sponsor An Update” on your campaign manager homepage.
2. Name your campaign, choose your language, and select which Company Page you would like to sponsor updates for.
3. You will then see a menu of Company Page updates that you can sponsor right from this campaign manager page, or you can visit your Company Page and click the “Sponsor Update” button directly below the update itself. In just a few clicks, your Sponsored Updates will be reaching your target audience on LinkedIn across desktop, smartphone and tablet.
Here is a video tutorial: