At the end of this year, online marketers should take a good look at marketing trends and events from 2013 that may help them to prepare for 2014. One major marketing trend was multiplatform content: 54% of consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets. Content marketing also boomed in 2013: 90% of B2C and 93% of B2B marketers used content marketing this year, compared with last year’s 85%. Another growing area was in mobile. Mobile commerce spending increased from $.06 billion in the second quarter of 2010 to $4.7 billion in the second quarter of 2013.
To find out more about the trends, stats, and events in marketing this year, check out the following infographic:
