Mary Meeker is a partner at VC firm KPCB and one of the legendary observers of the Internet industry. Recently, she delivered her annual view on the industry. The data she shared gives deep insights into the state of the technology industry that’s useful for investors, startup managers, journalists, or anyone who cares about tech.
Here’s the full slide presentation materials:
Important keypoints to note:
- Internet adoption is slowing down. This is not a surprising fact anymore, but what’s interesting is the creeping pace: it is now growing at a rate of less than 10%.
- Smartphone growth is at 20% and is also slowing down, with developing markets now the engine driving expansion.
- Internet advertising is still growing, but the big opportunity is in mobile ads.
- People spend little time on print media, yet it sucks up a ton of the ad spend. However, mobile has become a huge part of lives yet not enough is spent on mobile ads.
- Social networking is shifting from a predominantly broadcast-based medium to include much more private sharing thanks to the rise of international instant messaging (chatting) apps.
- Tinder, Airbnb, Alibaba, and GrubHub are all deeply disrupting institutionalised businesses like hotels, and meatspace behaviour patterns like walking to a local bar or restaurant.
- BuzzFeed is enjoying a huge rise with unique visitors up three times this year.
- Cryptocurrencies are exploding with Bitcoin wallet usage up to eight times this year.