McDonald’s Australia has successfully utilised Snapchat for its latest campaign.
This week, McDonald’s Australia has launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from Snapchat.
The only question now, is what will brands and agencies do with the rocketing platform?