Mobile Marketing Is The Most Favourable Type Of Marketing Among Mothers (Infographic)


If you want to reach the mothers demographic, you’ve got to play right into their smartphone-holding hands.

As the today’s infographic indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial reviewing process to final decision. Mothers use mobile devices to shop from home, but they also use mobile as an essential shopping tool at brick-and-mortar stores—70 percent of moms consult mobile during in-store shopping to compare prices, read reviews, and search for coupons.

What makes mobile so attractive for mothers? First, it goes everywhere they go, letting them stay connected to what’s going on no matter what pressures and responsibilities crowd their plates. Plus, as the infographic suggests, this surge in mobile usage is only going to increase as busy moms take advantage of helpful resources like retailer apps and mobile coupons.

Click to Enlarge

Infographic credit: Adweek