Do you know what users think of your mobile website? Feedback and analysis platform iPerceptions has released a solution to help websites with a mobile presence find out.
iPerceptions’ Mobile Website Feedback randomly selects visitors of participating mobile sites and invites them to take a performance survey. Then the survey provides site owners with instant post-experience feedback.
This data is important, especially since mobile website usage is on the rise. The feedback can help business owners understand the effectiveness of their mobile channel by providing information that identifies mobile website visitors, reasons why they are visiting the site and what the biggest barriers of the site are.
“Mobile websites are a completely different animal,” says Claude Guay, President and CEO of iPerceptions. “The mobile channel introduces unique challenges for websites – such as longer download times, significantly reduced screen sizes and platform cross-compatibility problems. With this in mind, it is easy to see how mobile website visitors’ experiences could differ considerably in comparison to the experiences of traditional website visitors. By collecting feedback on both of these platforms and analyzing the results separately or in conjunction with one another, companies can gain unique insights and much-needed perspective.”
The mobile survey is optimized for most mobile devices, including smartphones, feature phones and tablets. After respondents submit their feedback, site owners can view the data within the iPerceptions portal.