Do You Need a “Call to Action” on Your Website?

| 0 Comments |

The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?
Sales people are taught, “You always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime.” I’m sure you’ve seen the infomercials, website presentations, online direct … Continue reading “Do You Need a “Call to Action” on Your Website?”

20 Things All Successful Direct Marketing Companies Should Know

| 0 Comments |

1. Direct Marketing Is a Strategy, Not a Tactic
2. The Consumer, Not the Product, Must Be the Hero-and the winner
3. Communicate with Each Customer or Prospect as an Audience of One
4. Answer the Question “Why Should I buy or try?”
5. Advertising Must Change Behavior, Not Just Attitudes
6. The Next Step: Profitable Advertising
7. Build the “Brand Experience” let them play-touch-smell-trial
8. Create Relationships-they are people … Continue reading “20 Things All Successful Direct Marketing Companies Should Know”

Top 20 | Web Design & Marketing – Web Advice & Tips

| 0 Comments |

Category
1st Place
2nd Place
3rd Place
Honorable Mention

Bookmarking
Del.icio.us
StumbleUpon
Furl
Mister Wong, Ma.gnolia

Books
Lulu
Biblio
VuFind
WorldCat, LibraryThing

Classifieds and Directories
Craigslist
Oodle
Parking Search
Go2Web2.0

Collaborative Writing and Word Processing
Google Docs
Writeboard
Thinkfree
Celtx

Content Aggregation and Management
Wufoo
Dabble DB
EditGrid
Instant Bull

Digital Storage and Remote Access
Onmidrive
Fluxiom
esnips
Totoexpress

Education
.Docstoc
Mango Languages
SpanishPod
Livemocha

Employment and Jobs
Standout Jobs
CareerBuilder
Monster
Mployd

Events
Upcoming
Going
Confabb
Eventful

Food
Im Cooked
Urbanspoon
iFoods
Recipe Key, Crazymenu

Fun Stuff
Cocktail Builder
HairMixer
Comiqs
One Sentence

Games and Entertainment
Zango
Galaxiki
Doof
Guess The Google, Arcaplay

Genealogy
MyHeritage
Geni
Amiglia
GeneTree, AncestryPress

Guides and Reviews
Yelp
Google Local
Citysearch
Yahoo! Local, Menuism

Health
Revolution Health
PEERtrainer
iMedix
Icyou, Health Ranker, Medstory

Hosted Wikis
PBwiki
Wetpaint
Wikispaces
Wikidot

Mapping Applications
Frappr
Wayfaring
CommunityWalk
Rrove, InteractiveMaps

Maps
Google Maps
Live Maps
Google … Continue reading “Top 20 | Web Design & Marketing – Web Advice & Tips”