20 Things All Successful Direct Marketing Companies Should Know

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1. Direct Marketing Is a Strategy, Not a Tactic
2. The Consumer, Not the Product, Must Be the Hero-and the winner
3. Communicate with Each Customer or Prospect as an Audience of One
4. Answer the Question “Why Should I buy or try?”
5. Advertising Must Change Behavior, Not Just Attitudes
6. The Next Step: Profitable Advertising
7. Build the “Brand Experience” let them play-touch-smell-trial
8. Create Relationships-they are people … Continue reading “20 Things All Successful Direct Marketing Companies Should Know”

Top 20 | Web Design & Marketing – Web Advice & Tips

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Category
1st Place
2nd Place
3rd Place
Honorable Mention

Bookmarking
Del.icio.us
StumbleUpon
Furl
Mister Wong, Ma.gnolia

Books
Lulu
Biblio
VuFind
WorldCat, LibraryThing

Classifieds and Directories
Craigslist
Oodle
Parking Search
Go2Web2.0

Collaborative Writing and Word Processing
Google Docs
Writeboard
Thinkfree
Celtx

Content Aggregation and Management
Wufoo
Dabble DB
EditGrid
Instant Bull

Digital Storage and Remote Access
Onmidrive
Fluxiom
esnips
Totoexpress

Education
.Docstoc
Mango Languages
SpanishPod
Livemocha

Employment and Jobs
Standout Jobs
CareerBuilder
Monster
Mployd

Events
Upcoming
Going
Confabb
Eventful

Food
Im Cooked
Urbanspoon
iFoods
Recipe Key, Crazymenu

Fun Stuff
Cocktail Builder
HairMixer
Comiqs
One Sentence

Games and Entertainment
Zango
Galaxiki
Doof
Guess The Google, Arcaplay

Genealogy
MyHeritage
Geni
Amiglia
GeneTree, AncestryPress

Guides and Reviews
Yelp
Google Local
Citysearch
Yahoo! Local, Menuism

Health
Revolution Health
PEERtrainer
iMedix
Icyou, Health Ranker, Medstory

Hosted Wikis
PBwiki
Wetpaint
Wikispaces
Wikidot

Mapping Applications
Frappr
Wayfaring
CommunityWalk
Rrove, InteractiveMaps

Maps
Google Maps
Live Maps
Google … Continue reading “Top 20 | Web Design & Marketing – Web Advice & Tips”

The Entrepreneur’s Guide to Web 2.0: 25 Apps to Grow your Business

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You know that to be successful you need to be a jack-of-all-trades. The smart way to manage everything from company finances, to client relations, to marketing, is to use the right tools that are simple enough that they won’t require you to spend a lot of time and money you don’t have setting them up.
In … Continue reading “The Entrepreneur’s Guide to Web 2.0: 25 Apps to Grow your Business”

Google Display Ads

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New from Google
Display Ads 101

Get started with Display Ads
Target your audience
Create your custom display ad
Set your bids and budget
Measure your results
Ready, set, go!

Get started with Display Ads, quickly, and easily!
Next
1 of 6

You can easily build display ads in minutes.
Provide your own text, images, and logo, then select your ad format from over 40 professionally designed … Continue reading “Google Display Ads”

Digital Services Expenditure 2008 Australia

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Online Advertising in Australia, for the very first time, the true level of investment and expenditure in Australia’s digital services industry has been quantified. The AIMIA Digital Services Index™ (DSI) delivers insight into the digital services industry to help businesses make smarter decisions.
Digital services expenditure has traditionally been measured in terms of online advertising spend … Continue reading “Digital Services Expenditure 2008 Australia”

Website Development-Experience-Failure Is Not an Option — It’s a Requirement

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Website Design Services in Sydney Australia Like any building project website development is no different. It had been a difficult few months for the team. Not the usual we-busted-our-butts-and-finally-shipped difficult — that had happened months before.
No, this was a different type of difficult. Let’s just call it a we-launched-and-our-company’s-revenue-dropped-thirty-percent difficult.
The team took a gamble with … Continue reading “Website Development-Experience-Failure Is Not an Option — It’s a Requirement”