AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue dollars for digital pennies”. He meant that audiences were moving online faster than advertisers, thus … Continue reading “Internet Advertising will be Relatively Unscathed in the Downturn”
The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?
Sales people are taught, “You always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime.” I’m sure you’ve seen the infomercials, website presentations, online direct … Continue reading “Do You Need a “Call to Action” on Your Website?”
Most small to medium business owners would agree that developing a stand-out brand & identity is a essential part of the marketing package for large corporations and companies.
Many would add that branding is not that important for smallish businesses and see it as an additional expense on the Profit & Loss. So they head off … Continue reading “Is Branding Relevant to Small & Medium Business?”
Leverage Web 2.0 & Social Media Sites to Market Your Brand.
Either the term Web 2.0 makes your blood boil, or you’ve taken to throwing it around like a free Google frisbee. If you’re in the camp whose collective feeling is one of seething hatred, you may soon find yourself in the position of the people … Continue reading “Social Media Marketing Tactics”
How do they do that ?
I came across a handy little toy the other day that has some interesting applications for those playing in social spaces for fun and profit. It’s called User Name Check.com
Where is Your Username registered
Usernamecheck.com – Check your username availability across the leading social networks, micro blogs and web 2.0 apps … Continue reading “User Name Check: Another Cool Tool”
Building A Better Business Website
A look of a website can make or break your business. First impressions always count. Here are ten tips to building a better business website.
1. Colour – A black background is not recommended. It’s hard on the eyes. I don’t know how many people have problems reading white or coloured text … Continue reading “A Better Business Website”
You have the often unenviable task of finding someone to build your website. Chances are you know little to nothing about web design and, let’s face it, you don’t even know what you don’t know. Let’s change that, shall we?
Let me start by making a few assumptions about you and your business:
* You either own … Continue reading “How to Choose a Web Designer or Web Design Company”
Doing business in the 21st century will eventually require every company to have a website in one form or another.
Whether your site is interactive or simply informational, there are steps you can take to ensure you’re on the right track to creating a successful web presence, seven to be exact (at least from our … Continue reading “Steps to Building a Successful Website”
Choosing the right color scheme for your new website might be the most important single decision you will make in the start-up phase of your new website.
But, how do you make sure that the colors you choose are right for your web site?
Don’t Choose The Colors that you Prefer
The best advice is to not determine … Continue reading “Choosing Your Website Colours”
1. Direct Marketing Is a Strategy, Not a Tactic
2. The Consumer, Not the Product, Must Be the Hero-and the winner
3. Communicate with Each Customer or Prospect as an Audience of One
4. Answer the Question “Why Should I buy or try?”
5. Advertising Must Change Behavior, Not Just Attitudes
6. The Next Step: Profitable Advertising
7. Build the “Brand Experience” let them play-touch-smell-trial
8. Create Relationships-they are people … Continue reading “20 Things All Successful Direct Marketing Companies Should Know”