Since its launch in March 2010, Pinterest has grown faster than any other social media, including Facebook and Twitter. Now, with nearly 50 million users worldwide, it has built a devoted and highly engaged user base. People are going to Pinterest for the sole purpose of being inspired. They’re seeking visual stimulant – a fresh idea – and willingly clicking on the things they find interesting. Visual marketing on Pinterest fits the context, and the behaviour everyone on the platform is familiar with.
This white paper explores the functionality of Pinterest based on how early-adopter brands are currently succeeding on the platform. It also recommends some applications of Pinterest for marketers trying to kick off their brand’s strategy. Take a look at it now:
Click here to download the PDF.