Promoted Pins In Action: How Good Is It?

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Pinterest has announced some interesting statistics about the performance of its proudly Promoted Pins project.

The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not better than) organic pins, generating a 30% increase in “earned media” impressions from campaigns for advertisers. Pinterest also revealed that:

  • Promoted Pins perform long after a campaign ends. Since Pins are available for – arguably relevant – forever, Pinterest saw an extra 5% bump in earned media in the month following the end of a campaign.
  • Auction-based Promoted Pins (CPC) are seeing success, too. Many of our self-serve beta partners are seeing major gains in traffic and impressions. We’re still making tweaks to the product and want to make sure we get it just right before we roll it out to all businesses.

If you think Pinterest is just for discovering delicious cakes and fancy hairstyles, you need to think again. Brands in and out of its core categories found success according to Pinterest, from financial services to food to automobile. Advertisers testing the service included companies like Expedia, The Gap, General Mills, Nestle, Old Navy, Target and Ziploc.