Have you ever considered taking advantage of breaking news on your social media channels? If not, you are certainly left behind the others.
A recent research from Wayin has revealed that 64% of real-time marketers have influenced breaking news on social media in the past year. The number increases to 78% for brands seeing an ROI of at least 50% on their real-time marketing investment, compared to only 57% for brands with an ROI of less than 50%.
“The best brand marketers no longer rely only on planned campaigns; they’re looking to social media to find real-time, consumer-generated moments to power more informed and engaging campaigns – and it’s paying off. Companies using the right technology to find and analyse these real-time moments and use them in a meaningful way are able to connect real-time efforts to overall marketing goals and greater revenue results” said Jordan Slabaugh, Wayin’s vice president of marketing.
Perhaps more important is that 98 percent of marketers report a positive impact to revenue from real-time marketing. There are obviously some significant challenges to real-time marketing of this nature, of course, but is it worth the investment? The answer lies in you.