SAB Miller: Abraxas Interactive Print Ads



A unique way to present your ad is always welcomed among customers and marketers.

In today’s post, we present a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. It’s nice, simple and no app needed. Definitely a cool campaign!

Created by the crew at Wunderman Phantasia PERU.