Seven Tips for Producing the Best Facebook Posts

|

Images on Facebook are the most shared of any media. As human beings, we do like a good picture. Facebook just makes it easy to acknowledge a beautiful image that with a Like, or if we get really get excited we can even share it with Facebook friends. Here are seven tips to help you producing a terrific Facebook post.


1. KISS (Keep It Short and Simple)

Keep it short and sharp and less than 90 characters or make sure that you if you have a URL include it near the top of that text.


2. Call to Action

You need to include a URL in your post copy that drives your audience either deeper into Facebook, your blog or website. Also make that ugly long link more attractive by shortening it with a URL shortener.  It is a little bit like putting lipstick on a pig.


3. Target Your Audiences and Be Specific

If you are targeting a country, language or audience then make the post relevant and specific for them.


4. Bigger Reach

Want to reach a bigger audience? Run it as a “Sponsored Story” on Facebook within 24 hours of posting. Sometimes, this is the best way to reach people from outside of your community.


5. Be Visual

Make it at least 300×300 pixels and use an image that has a high impact. This includes close-ups of people (don’t use a company logo) with the combination of eye-catching colors like red and orange.


6. Mobile First

Facebook is very often viewed on a mobile (some figures show that as being 70%) so use simple images, short copy and yes/no questions are ideal.


7. Engaging Post

Publishing that image post to Facebook is just the start. Engage with your audience with comments and even questions.
See this infographic for more detailed information: