When it comes to Snapchat, most brands have identical opinion: they know it’s a big deal, but are not really sure what they are supposed to do with it.
However, it’s unnecessary to feel bad, as Snapchat itself is not quite sure what to do with its own platform at the moment, having just shut down its original content-focused Snap Channel.
Despite the confusion, most companies want to be active on Snapchat since its 100 million active daily users are too good to be dismissed. Still, those users won’t be of much value to your brand if you don’t know who you’re talking to or how to engage them.
Fortunately, some brands have already blazed a trail. Taco Bell used Snapchat to promote the re-release of the Beefy Crunch Burrito, asking users to add its account in exchange for a secret snap of the new release date. Meanwhile, clothing company Wet Seal handed over its account to a 16-year-old blogger for a few days, which resulted in 9,000 new followers.
If you’re looking to get in with the youngsters on Snapchat, take a good look at the infographic below.
Infographic credit: Marketo