Snapchat Is Changing Its Brand Name To Snap Inc.



Snapchat is re-branded as Snap Inc., which is reflective of their broadening product scope that they’re moving into wearables also.

To coincide with the release of its Spectacles, Snapchat Inc. has undergone a major rebranding. From now on, the main body that oversees both Snapchat and Spectacles’ day-to-day activity will be known as Snap Inc.

The company’s Twitter accounts have already been updated to reflect the change.


Spiegel believes that the new name will not only benefit potential investors, but customers too.