Social Media Business In Mobile World


Mobile Marketing

2015 is literally the year of mobile.

Statistics show that 90% of middle-aged Australians own a cell phone and 58% of them are smartphones. When people aren’t texting or checking email, they’re surfing the Internet or checking their social networks, even while they’re in the shower. If you already know how important it is to make sure your website is optimised for mobile devices, but don’t forget to do the same for your social content too.

Why should you optimise your social content for mobile?

Because that’s where your customers are. Recent researches show that:

  • Australians spend more time on their mobile devices than they do watching TV.
  • Social media is the top Internet activity.
  • A whopping 60 percent of social media activities happen on a mobile device.

As you build your brand, it’s crucial to remember that a lot of people will see your messages on a phone or tablet. In fact, it may be the only way some see it as more folks ditch laptops and PCs for iPads and smartphones. Sounds great, but how do you do it? Easy. As long as you keep the following tips in mind, optimising your social media content for mobile is easy and won’t add a lot of extra time to your already busy workday.

1. Ramble On

There used to be a “philosophy” that said brands should keep their messages short and sweet to accommodate the smaller screens of a mobile device. It turns out, though, that people like to read long form content on tablets and smartphones. So go ahead and link to long blog posts and other lengthy content right on your social channels. Timely, relevant, in-depth writing will help push you to the top of the thought leader pack in your industry.

2. Visualise it

If you can feature your message in a picture, infographic, or other cool visual, do it. Closely cropped images, videos, and scrollable charts all make terrific, eye-catching content that looks super on a smaller screen. Additional points: visual content is always a winner on social media.

3. Move Along

The combination of social media and mobile devices means you’re right in your customers’ pocket or purse at all times. You move along with them wherever they go. Use that to your advantage by coming up with ways to engage your fans and followers on social media when you know they’re doing something in particular. For instance, if you make camping gear, encourage customers to take a picture of their campsite to share on Instagram