Halloween is coming and Starbucks is stealing the momentum by releasing a ‘scary’ drinks.
Marketers all around the world should learn from Starbucks when it comes to seize the opportunity. Ordering a fall beverage at Starbucks in the last week of October is typically limited to something hot, but for the last four days of the month, the company will be offering a new vampire-inspired Frappuccino called the Frappula Frappuccino.
Starbucks explains that the spooky beverage starts with a mocha sauce base, followed by a dollop of whipped cream. Next, white chocolate mocha Frappuccino is added, and layered with raspberry syrup around the rim, which essentially looks like you’re drinking a bloody Frap. The drink is then also topped with whipped cream as well.
The drink will be available from Oct. 28-31 in the United States. Canada gets an extra day and the new Frappuccino will be available in from Oct. 28 through Nov. 1. If you aren’t located in the U.S. or Canada, Starbucks says that the drink will be available in select markets starting the week of Oct. 25.