Telstra is launching a localised mobile reward app that offers local customers more discounts and deals based on their own personal preferences.
The app, called Telstra Treats, has been developed by Vivant and was soft launched in Sydney’s CBD this month. Soon, Telstra will bring the app to small businesses in the local area and offer more rewards. The offered ‘treats’ ranges from a free cup of coffee at your local cafe to designer clothing from a retailer in your area.
The company claims that the app will be “an exciting new app that sends you special offers based on your location and interests. Telstra Treats offers special, ‘just-for-you’ treats based on what you tell us you like and where you are.” Basically, users tell the app about their personal data, including their age, gender, how much they like eating out, shopping and going out. Telstra serves adds for discounts that match in the local area.
The treats are available for all Telstra customers with a number of discounts, rewards and offers for local restaurants, cafes and shops within a limited time. The offers and deals each user receives will be customised based on how they respond and interact with the app. Current offers include deals on haircuts, group meal discounts, free coffee and dessert. It also offers time limited deals on discounted Telstra contracts and handsets as well.
The offers are targeted by location, so users will receive push notifications for nearby offers. The app features a map to help customers searching around for the deals to redeem. A Telstra spokesperson confirmed that the trial is in a “soft launch” phase and that it would be gathering feedback from both customers and small businesses involved before making any moves to roll it out beyond the Sydney CBD.