Ten Emotional – Evoking Words You Need To Incorporate To Your Ad Copy Right Away (Infographic)



Emotion is one of the strongest human traits marketers often engage with.

In fact, a scientific study revealed that infants can seemingly understand various emotions in its contemporaneous buddies at the age of five months old! The recognition process of familiar adults’ and adult strangers’ emotions continues in at the age of six and seven months.

While it’s clear that human’s feelings are innate, most marketers have little to no idea on how to incorporate them for their benefits since emotions work in a unconscious level of human mind. Your customers obviously aren’t infants. Still the best way to move them toward a purchase decision is to appeal to their emotions.

Logic still holds during the buying decision process. After all, marketers need to prove the ROI and demonstrate how the product fits into a business plan. However, there are several psychological tricks you can use to appeal to your prospect’s emotions over their intellect. One of our favourites is the use of short and concise language instead of complicated phrases. “There’s more” is more effective than “additionally”, while “better” is more acceptable “superior”.

It has become a common knowledge among marketers that careful words selection is important to closing deals. In the following infographic, you will find top ten most emotionally effective words you can incorporate in your ad copy. Here they are in no particular order:

  1. You
  2. New
  3. Discover
  4. Results
  5. Proven
  6. Save
  7. Health
  8. Safety
  9. Guarantee
  10. Love

Take a look at the infographic below for more detailed tips and tricks on what powerful words and emotions salespeople should strive to evoke in their prospects’ mind.

Click to Enlarge

Infographic credit: BLUE Cox Business.