Knowing what does and doesn’t work for your website can be what makes your site a success or a fail so it’s essential that you know what effect any changes you make have on your visitors.
The following infographic has examined a closer look at the method of A/B testing and how any newbies to the testing scene need to know before they conduct their own website tests.
For those who might unfamiliar with it, A/B testing is the method of having two versions of your website online at the same time and dividing your live traffic between the two sites. One version of your site will be the normal as-it-is version whilst the second will be the version where your tweaks have been made. By dividing your traffic, you can see how viewers respond to the changes before you put them into place. With A/B testing, you can potentially increase conversion rates by up to 300 percent, so it seems something that’s crucially important in surviving in the cut throat digital world. Take a look at the infographic below and go forth as an A/B testing wizard.
Infographic credit: VWO