When planning for content marketing strategy in 2016, where should marketers even start?
As the fast-changing Internet drives consumers action in 2015 trends, 2016 is shaping up to be a year rampant with custom content, unique videos, and adaptive mobile sites. 2016 is the right time to get creative in the realm of tech. With smartphone users set to top 2 billion in 2016 and over 90 percent of marketers learning on interactive content to educate buyers, mobile optimisation is one of the many keys to a successful strategy through next year.
Today we presents an infographic that reveals various content marketing budgets, benchmarks and the key trends for 2016. Take a good look at it, as there are some hidden gems you might find useful.
Infographic credit: Zen Content