Years ago, customers and prospects were often categorised in a simpler way than today. They were simply assigned as a ‘warm/hot prospect’ due to a recent contact or purchase, ranked by a Geo-demographic coding to living in a particular postcode, or simply having an affiliation with the product.
Nowadays, we talk about the 360 degree customer view. However, what does this mean in practice? This infographic showcases resource, technology and data. It suggests what every online marketer should aim for. Check it out:
