Halloween is near and VR technology tells those scary stories in new and more interesting ways.
First up this year, Target is stealing the starting point with their “Epic 360° Halloween Adventure”, powered by YouTube. Here, users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. While the experience is cool, it’s obviously designed for a very family skew. The campaign is intended to have more “fun” vibration on it rather than immersive and scary. Take a look at the promotional video below.