The House on Hallow Hill: A New Halloween Experience From Target


Halloween is near and VR technology tells those scary stories in new and more interesting ways.

First up this year, Target is stealing the starting point with their “Epic 360° Halloween Adventure”, powered by YouTube. Here, users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. While the experience is cool, it’s obviously designed for a very family skew. The campaign is intended to have more “fun” vibration on it rather than immersive and scary. Take a look at the promotional video below.