Do you know what’s in store for digital and which shifts should marketers be keeping their eyes on?
Today’s infographic includes more than twenty trend-setting statistics investigating the prominence of mobile advertising, the rise of Twitter and YouTube, and digital innovation from China.
Some thoughtful points
- Mobile’s growth rate has been meteoric over the past few years, and advertising spend hasn’t yet caught up. There remains a huge gap between the amount of time spent on mobile devices and ad spend.
- While YouTube and Twitter are the networks (66 percent) social media marketing experts are most interested in using more, Facebook comes out on top in terms of future digital marketing ad spend.
Take a look at the infographic below for more detailed insights.
Infographic credit: MDG Advertising