The Latest Ad Campaign From Foursquare



Foursquare is releasing its first ad campaign, right after introducing a new logo and app.

The campaign illustrates how people with very different tastes can use Foursquare to find what they’re looking for. One execution features an older businessman and a young, bearded hipster who are both waiting for shoe shines. The younger man likes art house films and kale shakes, while the middle-aged guy prefers Kobe beef and Duck a l’orange:

Foursquare Ad Campaign

If you’re puzzled why there’s no mention of check-ins or “becoming a mayor” thing, then you are the right target for these ads. Recently, Foursquare introduced a new version of app that attempts to learn your favourites, so it can recommend nearby attractions. The check-in features that Foursquare is famous for are now available in Swarm, another Foursquare-owned app. It becomes clear that the company is trying to reach a broader mainstream audience beyond hipster insiders.

Another Foursquare Ad Campaign

So far, Foursquare has collected around 50 million “favourites” — the pink bubbled featured in the ads that outline individual preferences. Foursquare also now has 55 million registered users, up 10% from the previous quoted figure of 50 million. The company, however, doesn’t share its monthly unique users figure.