The Latest Promotion of Samsung Galaxy S4: The Staring Contest

|

Stare and you might win a free Samsung Galaxy S4. Yes, you read it right. Placed on the Zurich’s main station, the platform challenges you on a staring game. With its inbuilt Smart Pause function, Samsung Galaxy S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. The game ends the moment eye contact ends. A new Samsung Galaxy S4 was handed out for free after 60 minutes of staring.

Somewhat, this promotion has the same theme with Coca Cola’s “Unlock The 007 in You” promotion. The main idea is similar: the contestant must attempt to finish a certain task (reaching a specific location within a certain period). While accomplishing this task, there are various obstacles and distractions that hinder the contestant to complete their task. Please take a look at this video:

This is such an example of very creative and inspiring promotional plan for business owners. It is truly unique, attractive, and correlate with the main theme of the promotion (the “staring” contest and “all-eyes on S4” theme). Brilliant!