The Online Marketing Infographic

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In the past decade, the number of Internet users has grown exponentially. Today, almost 3 billion people are online, sending over 100 billion emails, tweeting 500 million messages, and watching 3 billion YouTube videos -every single day. Just as the internet has grown and changed, so too has online marketing with an ever increasing amount of digital channels and products available.

Businesses often question what percentage of their marketing budget should be spent on digital. The answer is often industry specific, but with the ever increasing ease and transparency provided by digital marketing, more and more companies are increasing their digital budgets to 50% or more of their total Ad spend.

Take a look at the infographic below and see how we can help your business.

1.  SEO

68% of consumers begin their decision-making while searching for a keyword. Do a quick test now: Google a couple of keywords that best describe your product or service – not your brand keywords, but more generic terms. If you don’t appear on Page 1, you don’t exist!

2. Content Marketing

Content marketing helps to attract a target audience for a blog or website by creating content that the reader will find valuable. When a reader finds the content you provide valuable, they will be more likely to visit the site and turn into a paying customer.

3. Social Media

Social media is just like a double-edged blade. It can become a great tool for you and your business, yet it can backfire if misused. TWMG can help you post the right content at the right time, and also target your ideal customer personas through social media advertising.

4. Email

Keep the subject line relevant, clear and concise to catch the attention of your target audience. Then solve their problem in the body: along with your marketing components (the links to your website, social media etc) try and provide solutions to some of the common difficulties your clients face.

Do you have a list of current or potential customers with whom you wish to engage? Perhaps you want to stream line your transnational emails, if so talk to TWMG about our best-in-class email platform.  Whether you need to reach 1,000 or 1,000,000 our cloud-based email solution can replace your current system, free up your servers and allow you to concentrate on what you do best.

 5. Paid Advertising

Sponsored search ad placement with Google AdWords, Facebook advertising as well as LinkedIn advertising combined with re-targeted on the Google display and AdRoll networks can be a powerful and cost-effective way to drive interest and awareness for your business or brand.

6. Analytics

Analytics is perhaps the biggest advantage that digital marketing has over traditional, know exactly how your advertising spend is performing for each channel and campaign and do away with the expression:  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

At TWMG we are experts in digital analytics, give us a call today to see how we can help you decipher your marketing performance. Call the TWMG the digital analytics experts.

Use our handy digital marketing calculator to help you determine your ideal digital marketing budget:  http://www.twmg.com.au/digital-marketing

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Infographic credit: Eliv8.